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A Cunning Plan For Profit - London Lite June 07

Imagine buying a loaf of bread before it's baked in the oven, or a jumper before it has been kntted and is just a few balls of wool. Buying off-plan follows a similar principle: It's purchasing a property before it has been built. Five years ago, the majority of people who bought property in this way were investors, but now more and more people looking for their own home are going down the off-plan route.

The reason an increasing number of homeowners now find themselves considering this kind of purchase is because it is one way of getting a flat or a house for less, with buyers typically expecting to pay about 10 to 15 per cent below market value.

Done right, you can get a better price and choose the best unit for you early on. We're seeing a growing amount of homeowners buying off-plan.